Thomas Praus
Online communication, relations and publishing
Master Thesis |
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Master Thesis: “How weblogs contribute to the constitution of organizational identity”  I wrote the thesis at the Department of Media and Communications at Freie Universität Berlin. My supervisors were Prof. Dr. Juliana Raupp (primary supervisor) and Prof. Dr. Jan Tonnemacher (secondary supervisor), whom I’d like to thank very much for their support.
My thesis was graded 1.0 (”very good”). The thesis is available as a full-text download (in German): Zum Beitrag von Weblogs zur Konstitution einer Organisationsidentität (Praus 2007) (PDF, ca. 0,6MB, 106 Seiten), in HTML or order the print version from Amazon. Take a look at my other publications, like books about weblogs and Second Life or continue: Abstract Organizational identity describes what is central, distinctive and enduring about an organization, its unity and individuality. Basically, there are three theoretic approaches that describe organizational identity from a socio-psychological, a marketing and a systemic perspective. Weblogs are a new, internet-based form of communication, frequently updated websites with possibilities for dialogue and interaction that are perceived to be particularly personal and authentic. This work introduces the different theoretic approaches to organizational identity and develops a comparison of these. The major features are then to be connected to the texts, conversations, structures and discourses in Weblogs to show how weblogs can contribute to the constitution of organizational identity. Keywords: Organizational identity, organisational theory, weblogs, communication, discourse, corporate identity, social identity, narration, identification, system theory License This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.0 Germany License.
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